AI Chat Agents — An AI that answers customers and helps your team
This page shows you how to put a smart AI on your website and in your inbox — in under an hour. It will answer easy questions, collect leads, and book meetings, so your team only touches the ones that matter.
- A NetWebMedia account (or 30 minutes with our team)
- Your website URL or a few PDFs (price lists, FAQs, policies)
- One clear rule for when to hand a conversation to a human
- About 30 minutes start to finish
What's inside
1. Two AIs, one plan
Answering customers is different from helping your team. FracMO CRM ships two AIs so you can tune each one on its own.
AI Copilot — for your team
A helper pane next to every customer record. Your reps ask it to write replies, summarize a contact's history, or pull a quick report. Lives at /crm/ai-copilot. It sees your CRM. It never talks to your customers.
Conversations — for your customers
One inbox at /crm/conversations for every customer message. Website chat. Email. Text. WhatsApp. Social DMs. The AI answers common questions from your own content. It hands off to a human the moment a real opportunity shows up.
Handles 6 or 7 of every 10 routine questions in Conversations, instantly.
Asks for an email or phone when interest spikes. Creates a new contact right away.
Connects to your Calendar or Calendly and books a time on the spot.
Passes the chat to a live rep, or routes it to the right person's queue.
2. Phone calls: coming soon
Voice AI, an AI that answers and makes phone calls, is coming soon. It is not included in any plan yet, so there is nothing to set up for it today.
Until it launches, phone calls stay with your team. Everything on this page covers the channels the AI handles now: website chat, email, text, WhatsApp and social DMs.
3. Set it up in 30 minutes
Show it your content.
Paste your website URL. Upload PDFs. Drop in text. The AI reads everything in about two minutes.
Pick a personality.
Friendly helper. Expert consultant. Customer service rep. This sets the tone and the opening line.
Write one handoff rule.
Example: "When the visitor asks about pricing over $5,000, collect their email and send the chat to sales."
Paste one line of code on your site.
Copy the small script tag we give you. Paste it before the </body> tag on your website. Done. (Your web person can do this in 2 minutes. We can do it for you.)
4. Train it and fence it in
The AI only answers from the content you gave it. If it does not know something, it says so and offers to get a human. You can add:
- Locked-in answers for prices, hours, and policies. It reads them back word for word.
- Blocked topics where the AI will not guess. Legal advice. Medical advice. Competitor bashing.
- Alert words like "refund", "cancel", or "manager" that instantly ping a human.
Always hard-code your current prices in the locked-in answers. AIs will invent numbers otherwise. That is the fastest way to lose trust.
5. Connect it to your other tools
- FracMO CRM — every captured lead becomes a contact with the full chat saved to their record.
- Pipedrive, Salesforce — works through event signals or Zapier.
- Calendars — Calendly, Google Calendar, Microsoft Bookings, Cal.com.
- Slack and email — sends every high-interest chat to a channel or inbox right away.
6. See what it's doing
Your Monday dashboard shows:
- How many chats happened, how many got solved, how many went to a human.
- The top questions it could not answer. (Add these to your FAQ.)
- Leads captured, meetings booked, revenue earned.
- Where long chats drop off (a weak answer is hiding there).
Review it every Monday. Fill the gaps. The AI gets smarter every week.
7. Pricing
$149/month for up to 1,000 chats across AI Copilot and Conversations. $349/month for up to 5,000. Enterprise is custom. Voice AI (phone calls) is coming soon and is not included in any plan yet.
Every plan includes unlimited pages indexed, CRM connection, weekly tuning by us, and no NWM branding on your widget.
What success looks like
- Within one week: your website chat widget is live and answering 60% or more of routine questions.
- Within one month: 20 to 40 hours of reply time saved per rep per month.
- Within three months: a steady flow of new leads captured from chat that would have bounced from your site.
Common mistakes to avoid
- Skipping the handoff rule. Without one, the AI will try to close deals it has no business closing.
- Letting prices live only on a PDF. Put prices in the locked-in answers. PDFs change. Locked-in answers do not.
- Ignoring the weekly "unanswered" list. That is where your next FAQ update comes from. Skip it and the AI plateaus.
Still stuck? Here's what to do
Email us at hello@netwebmedia.com or request a free AI audit. We'll set up a test widget on your site for free so you can try before you buy.
Common questions
What does it do with questions it doesn't understand?
It politely declines and offers to connect the visitor with a human. You can edit the wording in Settings.
What about privacy laws (GDPR)?
Chats from EU visitors are stored in EU data centers. You pick how long to keep them — default is 90 days. "Delete all my data" is one click.
Can it speak Spanish?
Yes. Spanish, Portuguese, French, and German work out of the box. It picks the language from the visitor's browser.
Will it replace my sales team?
No. It makes them roughly five times more productive. The AI takes the first touch. Humans close the deal.